What is Product Photography?

Product photography uses specific techniques to showcases products in an attractive way and entices potential buyers to purchase specific products.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.
Product images not only testify to the quality of your product but also serve as windows into your e-commerce store, creating two very important things:

1. Transparency
2. Trust

When consumers view a product page, they are looking for proof of quality and value.
Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.
What product photography images must do:

1. Engage
2. Convert
3. Boost the lifetime value of your customers.

Why Photography Increases Conversions

90% of information transmitted to our brain is visual.
No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.

Quality visuals enhance every buyer touchpoint.

93% of consumers consider images essential in purchasing decisions.
Your images represent your product’s perceived value and quality. They speak directly to your target audience, making your product page and content more relatable. They offer amazing images of simple, everyday products, often making them cool and appealing.

Images are a key element of branding.

Branding should be central to every decision your company makes, including:
• Your social media posts
• Website updates
• All your marketing efforts.

Images are at the helm of your brand. They are the first to grab attention, instill trust, and invite customers to take a further look.
Everything in an image—quality, subject matter, colour theme and saturation—should speak in a uniform voice that resonates with your target audience.
Your goal is to form long-term relationships with your customers, and photos are one of the most important tools to achieve that.